Wednesday, April 2, 2008

I Can't Say That I Disagree With All Fallacies

As an Advertising major, I will probably use a great deal of fallacies to successfully produce advertising campaigns for my clients. It may not be pretty, but it is my chosen career field and what I will have to do if I want to be successful. I consider myself a creative person, though. Perhaps I will be able to come up with new ways to sell products and services and not have to rely on existing fallacies. Then again, my new techniques, if any, may just be an update to the already long list of fallacies that exist. Who knows?

Don't get me wrong, when it comes to writing, especially persuasive writing, this should be one area where facts and figures reign and fallacies are thrown in the dungeon, unless the fallacy is used constructively to further the story. Some fallacies are best used in fictional works. Non-fiction should always be fallacy-free. Appropriate fallacies for fictional stories and events would most likely be: "changing the subject," "either-or," "hasty generalization," and "Occam's Razor."
These can often be used to throw the reader off course, particularly in mysteries and psychological thrillers. But the best way to write persuasively and in a non-fictional manner would be to follow the often used phrase from Dragnet's Sgt. Joe Friday: "Just the facts maam!" By just dealing with adequately established facts and figures, the writer gives the reader the necessary tools to make an informed, educated determination about the topic.

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